Spinal Muscular Atrophy (SMA) explain their disease to friends and
family members. The book went beyond educating about a disease,
it showed that it’s not about one’s disability it’s about one’s ability.
Read Zac’s Play Day
Together In SMA is an unbranded digital campaign from Biogen. It’s purpose is to supply support to the Spinal Muscular Atrophy community, particularly around the need for a multidisciplinary care team. The interactive homepage, displayed below, highlights the team and roles that surround real individuals with SMA. The site can be viewed here.
Emma Presents: The Spinraza MOA & ROA Emma is a 10 year-old girl with Spinal Muscular Atrophy. We thought what better person to explain how SMA affects the body and how Spinraza works than someone with SMA. This was a unique way to explain a devastating disease in a simple and humanistic fashion.
Good Food Goes Bad was a campaign created with the American Heart Association to bring attention to the disparity in life expectancy across New York City’s boroughs. For example there is a 10 year life expectancy difference above and below 96th street. This can be attributed to the lack of healthy food choices in these areas. The campaign brought this to New Yorkers attention and the impact poor food choices can have on one’s health.
Put Your Heart Into It was an interactive experience for the American Heart Association's annual fundraiser.
It's purpose was to remind the attendees of the impact the AHA has had on numerous lives.
Xifaxan 2017 Super Bowl
Jimmy Fallon’s 2017 Super Bowl Comments
Vosoritide is the first therapy for Achondroplasia, a condition that affects the growth plates in children. This was a first in class drug that helped spur on growth with incredible results. It is truly “Miracle-Gro.”
I am happy to provide more examples of Healthcare Campaigns if needed.